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Goal:To enhance lead generation rates in new markets
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Gravitec.net is a leading SaaS web-push notification service, recognized as one of the top five products globally in the industry. With over 7 years on the market, the company primarily focuses on collaborating with online media and news sites.
While initially concentrating on domestic markets like Ukraine and Kazakhstan, the company embarked on a strategic expansion plan five years ago, targeting Spanish- and Portuguese-speaking nations such as LATAM countries, Spain, and Portugal. Recently, Gravitec.net has also decided to venture into English-speaking countries, particularly the United States.
During this expansion phase, Gravitec.net relied on direct sales efforts, employing various outreach methods including email, LinkedIn, cold calls, and face-to-face meetings. Despite the absence of marketing support at the time, the company demonstrated great results in business growth.
We spoke with Dmytro Martynchuk, Head of Growth at Gravitec, about his experience of cooperation with Sparklead. Dmytro is responsible for leading sales and automation processes across multiple businesses.
Even though Gravitec had successfully used outreach to attract customers in new markets, they were still looking for ways to improve lead generation. They wondered how to generate more leads in these markets, even after automating outreach efforts. That's when Gravitec sought the consulting services of Sparklead.
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