Sparklead Knows Growth

During war-induced economic challenges and shrinking local markets, Ukrainian businesses are increasingly eyeing global markets for growth. Whether it's to increase sales and revenue, or secure more stable long-term business relationships, entering international markets can offer numerous advantages.

The solar energy industry is growing at a very fast speed, ask anyone. In the B2B sector, solar companies need to apply smart marketing strategies to stand out and meet new needs of their customers.

With the growing popularity of virtual and hybrid events, businesses operating in the B2B sector have a unique opportunity to transform event participants into quality leads.

Viktoriia Semekha, Data Operations Manager at Sparklead, shares insights on tech-savvy solutions for B2B lead generation and her crucial role in the process.

If you run a digital marketing company in 2024, generating sales-qualified leads is a relevant question, like it or not. It indeed requires a fresh approach and a bit of discussion. Our sales team is sure that traditional methods are no longer enough to stay ahead. The adjective ‘non-template’ takes center stage.

We want to move from 'talking' to showing how we launch cold outreach campaigns with clear examples and outlined steps.

The Sales Manager at Sparklead, Yana Butryk, discusses modern lead generation, sales techniques, and the role of AI tools in the process.

Despite the rise of messaging on LinkedIn, Instagram, Facebook, and other mass media platforms, in 2024, regular B2B email remains the most important tool for lead generation in the context of sales and email marketing campaigns.

Customer segmentation gives you an understanding of your customers by dividing a base into groups with shared characteristics.