СUSTOMER SUCCESS STORIES

Achieved 112% KPI and Proceeded over 6,000 New Contacts

Mirabella Fernandez, Head of Events at Loovent 

Goal: Increase the base of new potential event visitors and raise event awareness

Result: Achieved 112% KPI and Proceeded over 6,000 New Contacts

User Card: 
Website: Loovent 
Founded: 2016
Industry: Event Services
Jump straight to a key chapter
‍

The Company

Loovent is an event service agency catering to B2B tech companies. Every year for the past 7 years, the company has hosted the conference Container Days that draws over a thousand attendees. 

We’ve spoken with Mirabella Fernandez, Head of Events at Loovent to find out about their experience of working with Sparklead to generate registrations for the Container Days event.

The Challenges

Loovent's annual conference, Container Days, is well-known within the tech community. However, the company had found difficulty in attracting new attendees.

  1. Slow growth of new participants was one of the primary challenges Loovent faced. The company had not explored additional outreach methods to generate new attendees despite its reputation. 
  2. Having a small team and limited resources made it challenging to effectively carry out strategies like LinkedIn outreach and email campaigns.
"The company's internal resource limitations restricted our ability to conduct extensive outreach campaigns. However, Sparklead's outreach to nearly 7,000 new potential attendees through LinkedIn and email was a game-changer."

While Loovent invested in paid advertising and utilized its existing database to increase attendance, the proactive outreach provided by Sparklead was a significant improvement.

The Goals

  • Grow in number of new attendees and reach out to 6000 prospects in 2 months.

The company achieved its challenging goals by reaching 1,000 on-site attendees and completed its soft goals by receiving positive feedback from participants.

The Solution

"Since we wanted to grow, but had limited internal resources, we decided to rely on external experts to explore new channels such as LinkedIn and email outreach campaigns."

Loovent wanted to try the outreach and see what it could bring, in addition to the basics of what they already do, such as social media marketing, email marketing, and partner marketing.

"The final decision to pursue an outreach strategy was made just two months prior to the event. While the registration numbers were okayish, we needed more awareness before the event. We hoped to address this issue with an outreach campaign."

The Results

"During our collaboration with Sparklead, we achieved remarkable results that greatly benefited Loovent. We secured a significant number of new contacts and leads, which was a tremendous success."

Here's what we accomplished:

  • In just two months, we exceeded expectations by reaching out to 6,744 prospects.
  • Invited leads to our event and ensured their attendance, providing assistance with registrations.
"Throughout our partnership, the quality of communication was truly professional, and we always felt confident in the results. Sparklead consistently delivered high-quality leads and contacts, which made it easy for us to know what actions to take. We were never left with any concerns; instead, we received valuable guidance and support. The collaboration with Sparklead was smooth, without any breakdowns, problems, or disappointing results." 

Loovent was highly satisfied with the new contacts and potential customers that our cooperation provided.

"Working with Sparklead has resulted in valuable contacts and increased cooperation for our future events."

Why Sparklead: 

“We highly recommend Sparklead to others because of their friendly and open team, their commitment to transparency, and their willingness to share data without extra charges. These qualities make Sparklead a valuable choice for anyone in need of lead generation services.”

Here's what we accomplished:

  1. The Sparklead team is not only friendly but also highly approachable. They create a positive working environment, and everyone on their team is open, communicative, and welcoming. This makes the collaboration a pleasant experience.
  2. Sparklead is transparent about their methods and tools. They don't hide any information, providing clients with a clear understanding of their approach and the processes they follow. 
  3. Data Sharing Without Extra Charges: Sparklead goes the extra mile by sharing all the data without additional costs. Many service providers might charge extra for this, but Sparklead offers this as a valuable benefit. 
"Throughout our partnership, the quality of communication was truly professional, and we always felt confident in the results. Sparklead consistently delivered high-quality leads and contacts, which made it easy for us to know what actions to take. We were never left with any concerns; instead, we received valuable guidance and support. The collaboration with Sparklead was smooth, without any breakdowns, problems, or disappointing results." 

Schedule a consultancy meeting with us to discuss area of growth for your business.

Book a consultancy

You might also like

Record-Breaking 30-40% Response Rate, Resulting in Engagements with 100+ Key Decision-Makers

Read the full story →

Achieved active prospects pipeline growth by 25%

Read the full story